Here are a few brand strategy projects I've been involved in:
Brand book explaining the new "synchronized commerce" strategy to management
Positioning strategy and brand architecture for the telecom leader of the Latin world
Positioning and nomenclature strategy for the new AOL and AOL Music
Positioning and naming strategy for Consumer Reports Cars & Health franchises
Positioning strategy and naming for one of the nation's leading directory brands
Positioning strategy and corporate name for Global semiconductor company